GMtoday.com
 LATEST NEWS
 Top Stories
 U.S.
  Severe Weather
  Bird Flu
 World
  Castro
  Mideast Crisis
  Iraq
 Business
 Personal Finance
 Technology
 Sports
  Sports Columns
  NASCAR
  Baseball
  College Hoops
  NBA
  NHL
  Tennis
  Golf
 Entertainment
 Health
 Science
 Politics
 Washington
 Offbeat
 Podcasts
 Blogs
 Weather
 Raw News
 NEWS SEARCH
 
 Archive Search
 SPECIAL SECTIONS
 Multimedia Gallery
 AP Video Network
 Today
 in History
 Corrections
Sep 1, 3:18 PM EDT

MTV spreads out its awards show to get more viewers



Interactives
Farrah Fawcett, 1947-2009
Ed McMahon dies at 86
Divorce papers for Jon and Kate
Letterman suspect alimony documents
Latest TV News
Guest lineups for the Sunday news shows

Expensive ad space almost sold out for debate

Q&A: Ken Burns says US civil war still relevant

Rocker Chrissie Hynde: Assault by bikers is 'the way it was'

With Emmys change, 'OITNB' creator not a fan of genres

Buy AP Photo Reprints

NEW YORK (AP) -- MTV boosted the viewership of its annual Video Music Awards, this year hosted by Miley Cyrus, with a little help from its friends.

The Nielsen company said just over 5 million people watched the program on MTV on Sunday night, which would have represented a sharp drop from last year's 8.3 million and the 10.1 million who watched in 2013.

Instead, MTV's corporate parent Viacom aired the show simultaneously on 10 separate networks. It was seen on MTV and its offshoots, but also on Comedy Central, BET, CMT, TV Land and Logo. Add in that viewership and MTV said the awards were seen by 9.8 million people, with the show still being seen in reruns or on DVRs.

While that boosted the show's numbers, critics of the strategy warn that if overused, it can muddy the focus of specific networks with programming that has little to do with their missions.

NBC said its "Carmichael Show" debuted last week to 4.8 million viewers, the largest audience for any summertime comedy in eight years.

CBS won the week with an average of 5.4 million viewers in prime time. NBC had 5 million, ABC had 3.4 million, Fox had 2.3 million, Univision had 2 million, Telemundo had 1.4 million, ION Television had 1.2 million and the CW had 1.1 million.

Fox News Channel was the week's most popular cable network, averaging 1.94 million viewers in prime time. ESPN had 1.8 million, the Disney Channel had 1.77 million, USA had 1.65 million and TNT had 1.58 million.

NBC's "Nightly News" topped the evening newscasts with an average of 8.4 million viewers. ABC's "World News Tonight" was second with 7.6 million and the "CBS Evening News" had 6.5 million viewers.

For the week of Aug. 24-30, the top 10 shows, their networks and viewerships: "America's Got Talent" (Tuesday), NBC, 10.34 million; "60 Minutes," CBS, 8.53 million; "America's Got Talent" (Wednesday), NBC, 8.46 million; "NCIS," CBS, 8.39 million; "Fear the Walking Dead," AMC, 8.18 million; Exhibition Football: Arizona vs. Oakland, NBC, 7.51 million; "The Big Bang Theory," CBS, 7.25 million; "Big Brother" (Sunday), CBS, 6.73 million; "Big Brother" (Wednesday), CBS, 6.46 million; "Big Brother" (Thursday), CBS, 6.37 million.

---

ABC is owned by The Walt Disney Co. CBS is owned by CBS Corp. CW is a joint venture of Warner Bros. Entertainment and CBS Corp. Fox is owned by 21st Century Fox. NBC and Telemundo are owned by Comcast Corp. ION Television is owned by ION Media Networks.

---

Online:

http://www.nielsen.com

© 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Learn more about our Privacy Policy and Terms of Use.